DRIVE brand mark
In the wake of the killing of George Floyd and the civil unrest that followed in 2020, DRIVE was born out of the consciousness of Ventera’s leadership. Ventera as a corporation wanted to affect change and not just make a statement. A Diversity task force was formed and began to ask questions like how Ventera can affect change and become more inclusive and diverse. From then on was the beginning of DRIVE. The DRIVE team approached our design team to come up with a logo for their initiative and we were excited about the opportunity to work on this project.
Company: Ventera
My Role: Design Lead
Team: 3 Designers
Duration: 2 months
After wrapping up with the vSTART branding, our team was excited about creating the brandmark for our DRIVE initiative. We followed the same design process as the vSTART brandmark. This time it went a little quicker because we had the process nailed down in our head. What was really neat about this brand mark was that we had a really cool vision that tied back to the Ventera rebrand and the key messages fit very nicely to the concept. So instead of sharing with you the details about the process, here is the brand story of DRIVE.
The two shapes from the Ventera brand coming together. Connecting, collaborating and forming the intertwine success. The intertwine success is the basis of DRIVE.
Each shape represents the 5 pillars of DRIVE. Diversity. Representation. Inclusion. Equity. Values.
And forms one living organism.
DRIVE is about unity.
DRIVE is about diversity.
DRIVE is about growth. The goal for DRIVE is to persist, to evolve and to be that avenue of change at Ventera.
Unity + Diversity + Growth = DRIVE
