vSTART Initiative

 

Ventera's Scaffolding, Templates, Artifacts and Release Tookit (vSTART) is a quick service to build products and solutions for complex challenges or projects instantaneously. vSTART enabled teams to leverage reusable code, starter artifacts, baseline templates and methodologies to get projects and teams up and running. I had the opportunity to lead our vSTART UX team to develop the brand identity, UX templates and design kits for this effort.

  • Company: Ventera

  • My Role: UX Design Lead

  • Team: vSTART User-Centered Design (UCD) Team (2 Researchers, 3 UX Designers, 1 UI Developer)

Overview

Problem Statement

Before vSTART, there was a huge delay on the delivery of our solutions:

  • Teams had to reinvent the wheel every time they started a new project which resulted in longer release cycles

  • There was no reusable code or process to work with initially which caused longer start times

  • The quality and consistency suffered due to lack of standards, best practices and recommendations

  • There was longer training and onboarding time on projects

  • Projects overall encountered scalability and performance issues

Outcomes

The outcomes our team focused on was:

  • To enhance performance, quality and efficiency in the delivery of our solutions

  • To improve team collaboration, communication and empathy

  • To reduce training and onboarding time

vSTART UX Templates

Over the course of three months, I led the research and design team to brainstorm, wireframe and build 12 UX templates that Ventera can leverage in various workshops, challenges, and projects. Due to COVID and all our team members being remote, Miro was a great collaboration tool to get everyone's idea out on the table, give feedback, iterate, and come up with the final solution.

Research

Like all efforts we started this effort with research. I wanted the team to collect different ideas and inspirations on UX templates. We discussed what was working and not working and what we wanted to customize for our particular needs. This is an example of the research we did for the Persona template. We did a dot voting exercise to select the features we felt that was most appropriate for Ventera’s needs.

Example of Persona Research on Miro Board


Wireframes & Iterations

Each researcher or designer was given a specific template to hone in on and create a wireframe of the template. We went through two rounds of discussion and feedback to finalize on the wireframes.

Example of Persona Wireframe

First Iteration of Persona Template

Final UX Templates

Once we had our wireframes flushed out the way we wanted, I designated one designer to look holistically across the templates and come up with the final look and feel.

Some of the outcomes we focused on when creating the final template were:

  • Templates need to be quick to update and easy to use - use of default colors, fonts and native shapes, make items easy to add, move or scale when needed

  • Provide enough flexibility to customize the template to fit the project, challenge or workshop need

  • Provide an option for low fidelity templates to use on Miro for remote users or high-fidelity templates to print for in-person workshops

  • Give enough direction so that any one new could just pick up and start running with

Final Persona Template

Testing & Maintenance

Testing these templates in real projects and challenges was a key to fine tuning these templates. We quickly realized that our Miro templates needed to be further simplified to fit the fast paced nature of remote collaboration. There were few extra items on the Miro templates that were not necessary like the template description, header and footer which we ended up removing. The header and footer area were left in the hi-fidelity version however to print for in-person workshops.

Updated Final Persona Template - Miro Version

Final Blank Persona Template - Hi-Fidelity Version in Adobe XD

Post Enhancements

As one of the enhancements after all templates were created was to create a library of persona illustrations to use with our Persona template. Some of the goals we wanted to focus on were:

  • Create a more business appropriate persona library

  • Create components with facial structure, hair, clothing, and accessories to change out to customize the illustrations

  • Create personas with no facial expressions

  • Come up with a color palette that will work with our new Ventera brand

This is the template we came up with. Persona illustrations could be built and customized by gender, facial structure, skin color, hair style, clothing and accessories. Each component were built as a symbol in Adobe XD and switched out easily with a click. You could build and export the illustration in minutes.

For those people who did not have the patience to build an illustration, we also had a library of persona illustrations to choose from. Here are just a few of the combinations that were created with the components above.

Pre-made Persona Illustrations

vSTART UX Templates

And here are all the Miro templates we created.

  • Element Collage

  • Empathy Map

  • Heuristic Evaluation (in MS Excel, not included)

  • Proto-Persona

  • Persona

  • Site Map

  • Stakeholder Map

  • Storyboard (not included below)

  • Style Tile

  • Task Analysis

  • User Flow

  • User Journey Map

vSTART Design Kit

iQIES Design Kit

One area that our design team could collaborate more efficiently on was to start from a common component library that could be used for tech challenges and various projects. I worked with a team of 3 designers and 1 UI developer to implement an accessible design kit, one for government use and one for business use. The government design kit was based off of the US Web Design System (USWDS) colors and typography.

We built these design kits with the following outcomes in mind:

  • The components in the design kit needed to be fully accessible

  • The components we created needed to be easy to update and fully scalable

  • The design kits needed to be built in different tools to satisfy different project requirements

Research the Competition

When researching other reputable design kits on the internet, one thing that I was surprised was how poorly those design kits were constructed.

  • There was lack of organization in the design kits I've researched and downloaded.

  • Not all components were built using symbols or had a strategy to organize them.

  • The design kits I researched were half baked solutions lacking the flexibility we needed.

Share the Knowledge

Being involved in different Design System/ Design Kit efforts in the past led me to come up with my own best practices to share amongst our design team. Here are just a glimpse of some points I shared with the designers:

  • Consider the use of Design Tokens

  • Apply color and character styles to your components

  • Use smart naming conventions

  • Leverage symbols in Sketch or the component feature in Adobe XD

  • Plan the structure of the symbols/components before building

  • Simplify the symbols in the override panel

  • Make components responsive

  • Make your design kit a Library

  • Designate one or two people to maintain the master file

Build the Design Kit

The design kit was built based off of the bootstrap components. We started building the bootstrap design kit for commercial clients and then applied the US Web Design System (USWDS) principles to build the USWDS design kit for government clients. Both were built in Sketch and Adobe XD. I created the master design kit and I led the designers to follow the same process:

  • Start an inventory of the components used in the product and prioritize

  • Start defining the color and typographic styles

  • Create components in alphabetical order

  • Group similar components and come up with intuitive naming conventions so that components are easy to find

  • Make common components into symbols that could be reused and updated easily

  • Review design kit file with designers and developers for quality control and accuracy

  • Save out the file as a library to disseminate to the entire team

Once the design kits were published on the cloud, we were able to leverage the design kits in various projects and technical and design challenges to refine and tweak areas that didn't work so well.

What Users Are Saying

 

“Having UX templates available like the User Flow Diagram helped us jump into creating the user flows in just seconds without having to worry about all the details that surround creating a diagram from scratch.”

— Product Designer

“Using the [persona illustration] template cut down my time from hours to minutes. I didn't have to reach out to anyone else for help and I didn't have to spend time looking for royalty free illustrations that I can both use and fits the attributes of my persona.”

— Product Designer

“Having the design kit available helped save time tremendously. We didn't have to spend time creating standard components like input fields, tables, alerts and buttons or figuring out the color palette or typography but rather our time was focused on coming up with a solution.”

— UX Designer

Outcome and Results

Creating the vSTART UX templates and design kits for Ventera was a big win for our company. We experienced the following benefits:

  • Reduced project set up and process definition time from 1-2 weeks to 1-2 days

  • Enabled team members to learn and implement a new technique faster by 50%

  • Reduced time to create prototypes from 1 days to 1-2 hours using the Adobe XD and/or Sketch design kits

  • Improved consistency and alignment in designs across multiple designers

  • Saved time by 50% by using customizable templates to create UX artifacts, enabling teams to quickly move to the next phase/outcome

As with all efforts, continuous maintenance and improvements to these design artifacts was the key to success in our future endeavors.

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iQIES Survey Design Sprint